Socializing into Sales: Learning How to Turn On The Social Media Marketing/Facebook Money-Spigot

This morning, via a rather serendipitous route, I am finally breaking through about how front-running Internet marketing savvy small business entrepreneurs are turning socializing on Facebook into sales after learning how to turn on the Facebook money spigot. This is a question that most small businesses still have been scratching their heads about, as they daily hear about the social media marketing Facebook "gold rush"... while in their own small businesses with their "home job" websites they are struggling just to stay afloat. "How can I make money using social media and Facebook?" is their mega-dollar burning question. The answer is to be found by studying how front-runners are already doing it. Here's what I have been learning myself thus far:

• They understand and know how to leverage the social media marketplace:  The new social marketing is about investing in a whole lot of video-based learning content that develops trust and authority by delivering information of authentic value upfront and over time, and that leverages the "laws of attraction". See how front-running Internet marketing guru and entrepreneur Mike Koenig of TrafficGeyser.com does this as he delivers value and builds trust upfront by helping you succeed as powerful video communicator social media marketer yourself. His 10 x 10 x 4 formula video on his TrafficGeyer.com site is amazing. The information he shares here is at the very epicenter of the new social media marketing based upon authentic giving and selling from the heart.
  
  
• They understand and leverage the power of The New Television - See how Mike Koenig shows how to get together you own HD studio for $200-400 and how he teaches you to create a video product with it in 10 minutes and how he teaches you how to get your point across to any personality type by answering four simple questions. This is some amazing good content ...given lovingly upfront... that helps you be way more effective if you invest in putting together a power video learning series and blast each video out using TrafficGeyer.com.. to up to 100 destinations... automating your Search Engine Marketing (SEM) ... and driving traffic straight through your door... and right into your sales funnel. See next.
  
  
• They know how to design and develop an awesome supportive and safe conversion environment and conversion "engine" that uses video and auto-responding e-mail marketing management that is informed by the same enlightened selling from the heart social media marketing approach that captures leads right from their websites and right from Faceback fan pages. Observe how Jo Barnes of TheSocialNetworkingAcademy.com talks about developing a conversion engine and about delivering sequences of value to build trust first. 

About the value of all this - With this kind information now available,  small business owners really do have a choice: 1) they can get the special help that they'll most definitely need to succeed in a now 21st century world dominated by the socially-mediated Internet, or 2) they can elect to to ignore it all and have their lunch completely eaten by competitors way smarter and more enlightened than they are. Call me and let's connect if option 1 makes way more sense to you too. 425-780-6872.

Its' Now 2011...A Choice - Continue to Be Blown Around By "The Recession"?... or Have Your Cake and Eat It Too?

This morning... what continues to be on my mind is how people and organizations are actually hurting themselves... allowing themselves to be blown around like leaves in the wind supposedly because of "The Recession"...which is actually a low energy mental phenomenon that people are inadvertently resonating... and perpetuating themselves..with low negative energy....when they could instead be flowing  high positive energy and taking responsibility for moving forward ...even in spite of all the bad vibes ... having their cake and eating it too...while attracting more positive high energy..all at the same time.

I really see this when it comes to seizing "net-new" 21st century communications opportunities and how folks tend cling to older-think ways of being doing things and suffering by them, vs seizing newer think ways that could make their situations and their lives phenomenally better.

• IT Infrastructure: "Going Google" is so much smarter end empowering than having file servers go down, buying and upgrading office applications and losing all your data when your hard drive gets to the end of its product life cycle. When you work with a virtual file server and Google Apps instead...you are much more secure and you already have a Virtual Private Network (VPN) infrastructure... a whole suite of Google applications, and a whole Google Apps Marketplace to extend business functionality. ..and Google Sites architecture is also a key part of that. Even the smallest micro-business or non-profit can afford to go Google, saving money...and even making money with a good strategic communications plan that includes other powerful communications venues like a new Google-powered website. See next.
  
  
• Google-powered website:  Google website architecture is marvelous. e.g. It's way easier and less costly to to manage that even WordPress Open Source architecture that is supposedly "free" but has hidden costs because it is not easy for a non-technical person to implement, administer, manage or further develop. This makes you "WordPress consultant dependent". I recently ran into a non-profit that was presented with a $15,000 proposal from one of these consultants for a WordPress website with all the go-gas that functionality-wise actually delivered less functionality and less value than a robust full-blown Google Apps direction ...complete with virtual collaboration...and even a television channel on it...costing less than half as much! Of course the non-profit didn't have the $15,000 so they just sat there.. missing their high activity season... letting opportunity pass them by and using the economic recession as the excuse.  WordPress was an older-think solution... that they clung on to and suffered by...in a low negative energy field...and attracting more of it.
  
  
• The New Television: This is a biggie and a HUGE opportunity. For the first time in the history of the world, folks using low cost pocket video and smart phone technology can create their own television programs...even their own television channels using the Internet and mobile as a vast Internet-work. Television done right is powerful and in a class all by itself. With the right mindset and approach...to producing quality television programming, we could have our cake and eat it too...or we could just use our pocket cameras and smartphone video for the occasional birthday party and go back to work..remaining miserable ...continuing to be like leaves blown in the wind....waiting for the recession to be over.. but actually perpetuating it...because of our "lack of confidence"...which is how pundits explain the prime cause of economic recession.
  
  
• Web Conferencing and Webcasting - This could be used to extend peoples business reach across entire states, across the nation  and across the world. One doesn't not have to be rocket science to do the math in terms of time and money savings, and in terms of creating net-new streams of revenue through increased business and increased membership. The technology is affordable and some of it is even "free" (if you can live with ad-supported services.) See my post about webcast we recently did...pushing the envelope using a mobile 4G smartphone-based WiFi hotspot.
  
  
• Re-thinking Transportation, Architecture...and  Walking the Walk for phenomenal advantage:  Once folks make a choice not to take this "recession" lying down... there are some marvelous things that can be now done to make ours a better world - See my NWC Overview on my website  for more info. 

The choice is yours. What do you want?...being blown around like a leaf..or having your cake and eating it too?... and when would you like to have it? Call me and let's connect if you like me you are moving forward to have it..NOW...coming blasting out of the chute for 2011.  425-780-6872

Getting All Your Horses Pulling Together: Here's a Limited time by January 15th Special Offer...A Robust Google Website ..and 3-7 minute Promotional Video Offer Designed to Help You Do That

Limited Time Only Special offer of $2500 for a Robust Website...and 3-7 minute promotional video if by January 15, 2010 - This morning what's on my mind is getting the word about  a great way to "get your horses all pulling together" marketing communications-wise via a robust website limited time only special offer using new Google Apps/Google Sites architecture that's designed to do just that - See our own New World Communications website as the concrete example of this - www.newworldcom.com

• Web Presence - "Going Google" is the best website direction you could ever take. The architecture is elegant and easy to work with. Updating your website is a breeze... and there are literally thousands of ways to extend the platform using both Google's robust suite of applications as well as an entire Google Apps Marketplace. Hosting can even be free if you use a gmail e-mail address.. or for just $50 a year for a Google Apps Premier Edition account you can use domain name e-mail as well as get to upload to your own business Google Video account.
  
  
• Television Channel and Promotional Video - That's right. You can have your very own web television channel that can stream powerful programming all the way to mobile devices and to HDTV sets (using powerful new Google TV). As part of the deal, we'll even produce a 3-7 minute promotional video for you.
  
  
• Blogging Campaign - You can do it like we are doing it right from your website and easily "share" your post on Facebook, Twitter and other social media sites in just a few clicks.
  
  
• "Virtualized" meetings - Through a shared web conferencing license, you'll even be able to meet with and coach local, regional, national, and even international people "inside" your website...for phenomenal business reach.
  
  
• Critical Conversations  - These will be a series of high-powered web conferenced conversations that we can include you in. Getting ramped up now doing the web conferencing will get you ready for that. Our shared web conferencing capability can also do virtual focus groups for phenomenal revenue-generation potential.
  
  
• Virtual Conferences & Trade Shows - Over time and working together... these can even be accessed from "inside" your website. This most probably will be Facebook Group-related and will leverage your web television and your remote consulting and e-learning capability. We can do all this with zero carbon footprint and no physical world travel expenses, hotel or convention center costs.
  
  
• Twitter Marketing - Again our blogging capability can easily post there as well.
  
  
• Facebook Marketing - We have stepped up to the plate and have launched several groups on Facebook... all designed to help you grow more business.
  
  
• Physical World Marketing - We are also designing and creating  special business networking and events that will help you grow business in the physical world...as well as online.  Doing a website with us will be the doorway to this. 

A $5000 value... yours for only $2500 if you move forward by January 15, 2010 

For lower budget folks - Also talk to us even if your budget is more in the $500 range ... we also have a $750 value special offer for $500 that can at least get you started fleshing our your own Google website that we can you set-up with, and get you started...going down the right road. The deadline for that is January 15, 2011 as well.

What ever you decide to do. Call us today and let's talk about getting you get started ... blasting out of the chute in 2011 with a new website using powerful new Google Apps/Google Sites architecture - 425-780-6872.

The New Google TV ...is a powerful reason .. to Critically Do Your Own Television

This evening, what's on mind is communicating with you about the new television and what's in this for you as an entrepreneurial person... That is if you can get your head around the power of the the new television for moving your business forward. 

What I am particularly excited about is new Google TV and how with an intelligent direction and the mission-critical learning a new world needs, we can have our own web-based television channels showing up on home HDTV sets ...competing for prime-time television-watching eyeballs. See Google's Quick Tour Introducing Google TV and see how it merges revolutionary web television with television coming from the establishment on those HDTV screens.

This at least provides an meaningful context for which understanding why learning how to master and leverage the new television is so important... which is what my upcoming 3-hour web television crash course ..offered December 27, 28, 29, 30, and 31st could be a real "game changer" for you... helping you come out of the chute running in 2011. See yesterday's post for more information about my workshop. Even folks at Google are excited about TV like kids ... all over again.. and so am I. Call me and let's connect around taking make upcoming workshop.  425-780-6872. - Peace!

Talk to us About Net New Ways to Extend Your Business Reach and Do Business More Sustainably in 2011

With 2011 right around the corner, it is time to talk to us about "net new" ways to extend your business reach and do business more sustainably...that you have not taken advantage of yet. We can help you "Walk Through the Virtual Door" for phenomenal advantage...saving you time, money and with zero carbon footprint....Gas is already over $3 a gallon and is certain to go higher...and being stuck on traffic gridlock ..while paying high prices for travel and hotel, and convention center... while time ticks away ...and funds run out.... is a drag and makes no sense at all...not when you can now communicate, "transport yourself", meet, learn and convene more cost-effectively and sustainably:

• New website developed with virtual apps ...with free hosting - See our own New World Communications website that we have cost-effectively designed and developed using new Google architecture...and you can meet with us ...train and conference "inside" of it. Our approach is innovative, yet surprisingly affordable ...Also please don't miss our limited time offer, end-of-the year special for a special discount of 15-30% off if order is placed by December 31st, 2010 depending on the communications services you need.
  
  
• Web television - The new television is a phenomenally powerful new business development opportunity. Working with us, as part of a strategic communications plan, we can produce excellent television that communicate your product/service or program offering. We can also create a web television channel right on your website and work closely with you to program it using your content and other great content on YouTube. See our own New Television Channel page right on our own website.
  
  
• Web conferencing, webcasting, virtual conferences...and virtual trade shows - All web conferencing is not the same. We are also experts in the field who offer a smarter approach than what you may be aware of...and we can "roll" web television programs "inside" or real-time e-meeting and e-learning webinar session.  We are also working on collaborative financing resources so that even the smallest micro-business, non-profit, or government agency can afford to do webinars as a member benefit of joining a business group cooperative that we are putting together. We also  have both low-end and high-end approaches to doing webcasts and are planning entire multi-day virtual conferences and virtual trade shows designed to grow your business. 

So talk to us now about "net new" ways to extend your business reach and do business more sustainably in 2011..and in a 21st century world that's now way more competitive. Here's our phone number 425-780-6872

Leveraging the Power of the New Web Television ...to Save Our Wild Salmon...Our Orcas and Ourselves

This afternoon I am thinking about what to post about next, having the do with leveraging the power of the new web television to create powerful social change.. and BINGO, I discover an excellent example of this on the SaveOurWildSalmon.org website. This video makes a scientifically-informed connection between Orca survival, wild salmon survival, and our own survival, and advocates for supporting salmon migration on the Snake River through better public and private policy, driven by multiple stakeholder support and advocacy.

Enjoy and let's connect if you too are interested in leveraging the power of the new web television applied to saving our wild salmon, fostering environmental stewardship and having us all work together to create a more sustainable economy..and planet. It makes me feel really hopeful when I see new world communications tools & strategies practically and innovatively applied this way. 425-780-6872.

New World Communications Upgrades Seattle Pottery Supply's Robust E-Catalog... Adding SPS TV Channel

What's on my mind is this morning is the great project I just completed with my wonderful long-term client Seattle Pottery Supply at 35 Hanford Street in the SODO area. I just upgraded their robust e-catalog on www.seattlepotterysupply.com and added a new web television channel that communicates how great the pottery experience is. Seattle Pottery Supply has been been a long contributor to it. See their history. If you visit their newly upgraded e-catalog, the first thing you'll see is master potter Claudio Reginato throwing what most probably is the world's tallest and thinnest cylinder, while his students down in Fort Mason in San Francisco look on admiringly. Then he throws the world largest and thinnest bowl... Amazing! Then look at all the great products and services they provide by browsing their e-catalog.

My relationship with SPS began years ago when my youngest daughter was still in elementary school. I had just volunteered to be an Art Docent through Northshore School District's excellent program and decided to introduce my 5th grade class to the wonderful world of ceramics. So while visiting Seattle Pottery Supply's wonderful warehouse sized facility, I let them know that I could put their entire print catalog online using affordable new e-commerce architecture that I had become proficient in. Then BINGO! I get a call from them about moving forward with the project. What great experience that was...rapidly developing the e-catalog in ninety days...and seeing nice orders... even the first day we brought the system online. 

Since then they've sold just about everything online ...even pottery wheels and kilns. Fast-forwarded to now, what we recently did was to completely upgrade their e-commerce platform and migrate it to an even better hosting provider...and we successfully introduced and implemented SPS-TV was well. I love doing Raku pottery myself, so working with my friends over Seattle Pottery Supply was like dying and going to heaven. What great people they are. If you haven't been there yet, you are in for a real treat.What a great place this is and their service is outstanding.  They'll fire your pots and they even do a raku firing out back the first Saturday of every month. See the guy with the red bandana...holding his just fired raku pot... that's me digging the whole experience. 

Let's connect if you'd like to know more about innovate ways...using affordable tools and strategies... that can help successful small businesses like Seattle Pottery Supply continue to grow and prosper. 425-780-6872